valentine's day: ditch the chocolate for lace w/ true & co.

There are very few things I hate more than bra shopping.  This hatred manifests itself in the form of avoidance, which leads to emergency shopping trips, frantic purchasing and bras that are ill-fitting at best.  Given all of this, it shouldn't be hard to imagine the absolute joy I felt the day I learned about True & Co. - an online lingerie shop that is revolutionizing (to put it mildly) the bra-shopping experience with its computerized "fit" method.  No women with measuring tape and uncomfortable dressing rooms? No more trips to the mall for no other reason than to buy underwear?  Count. Me. In. So last week, after sharing my discovery with nearly the entire female population of my office (we can talk about how appropriate that was at a later date), I gave True & Co. a try.  Here's how it works:

After registering, you take a 2 minute "fit quiz" covering everything from what bra style you prefer to how your ladies lie. Based on your answers, True & Co. develops a personal shop filled with undergarments that fit your profile and size. Then comes the fun part: You pay $45 (fully refundable) for a trial box of five bras to try on at home - three you pick and two that the "expert" picks.  Try them on, send the ones that you don't like back free of charge and pay only for what you keep (less your $45 deposit)!  Super simple.   

Overwhelmed by choices and wanting to have the full experience, I made sure to cover all of my bases with my try-at-home box.  I threw in basics as well as some lacy numbers (my favorite of which ended up being a bralette from Eberjey, see below).  When my box finally arrived just a few short days later, it didn't disappoint.  Not only did I love every selection I made ("So this is how a bra is supposed to fit! Eureka!"), but the expert picks ended up being my favorites (I suppose they are called "experts" for a reason).  Suffice it to say, I know where I will be shopping for lingerie from now on.  

And if that isn't enough to get you excited about shopping for bras, True & Co. just launched a new Valentine's Day guide, complete with wish lists and gift idea reminders for that special someone. Taking inspiration from True & Co.'s own Valentine's Day guide, here are just a few of my (admittedly tame) picks from the super chic bunch - two of which were in my original box and one (the Etoile by Josie) which is on its way to me in round two. Don't judge.

 

all lingerie: c/o True & Co. / cotton button-up: Etoile by Isabel Marant / macarons: Lette / pumps: Charlotte Olympia / lipstick: Nars / candle: Cire Trudon / robe: Equipment